Swim School
Dr. Roslyn Lewis
Graphics & Layout Print Media
Branding
Cocon Pro & Filson Pro
Lil’ Guppies is a swim school which provides young children with opportunities to learn how to swim, scuba dive, and proper water safety.
The logo design features a small fish within a larger fish, indicating a parent and child fish; this is consistent with the client's desire to appeal to both parents and their children.
The icon features large, rounded shapes and corners; the eyes of the fish look as if
they are smiling. The primary typeface, CoconPro Bold, appears in all lowercase letters with all sharp corners manually rounded to maintain a playful, fun, and child-friendly look and feel.
design in mind
design in mind
