NIFTY

1950's Inspired Stationery

Instructors

Donald Gould

Course

Illustration

Focus

Illustration

Typefaces

Cyclone & Carosello

Nifty is an independent stationery company that creates illustration-driven greeting cards and various stationery paraphernalia. Each
product pairs a seemingly sweet & innocent monochromatic illustration with a splash of sassy (and sometimes inappropriate) humor.

Nifty’s aesthetic is inspired by the illustrations of Cynthia Amrine, a popular American illustrator of children’s educational posters during the 1950’s and 60’s. I loved the simplified shapes and bold line work used to
create characters and their environment. I created a custom halftone pattern to match the appropriate look and feel of printing process used to give depth and interest to each piece.

design in mind

SET THE TONE
Inspiration

Nifty is an independent stationery company that creates illustration-driven greeting cards and various stationery paraphernalia. Each product pairs a seemingly sweet and innocent monochromatic illustration with a splash of sassy (and sometimes inappropriate) humor. 

Aesthetic

Nifty’s aesthetic is inspired by the illustrations of Cynthia Amrine, a popular American illustrator of children’s educational posters during the 1950’s and 60’s. I loved the simplified shapes and bold line work used to create characters and their environment. I created a custom halftone pattern to match the appropriate look and feel of printing process used to give depth and interest to each piece. 

branded

POSTAGE STAMPS