SUJA

Creative Director

Jeremy Dahl

Client

BexBrands

Focus

Packaging

Typefaces

Blanch & Sofia Rough

Suja is a Southern California based beverage company responding to a lack of clean, nutritious, and convenient beverages available. Suja’s founders crafted a line of organic cold-pressed juices as a convenient way to celebrate the holidays while living a plant-powered lifestyle. 

This packaging was cheeky & playful; leaning on the use of color to achieve a first and second read within a single message. The black letters of the labels blended with the black charcoal in the lemonade, giving the viewer an initial message. Once the liquid was gone, a second, message appeared.
Have you been naughty or nice?

Above: VIP Voucher Card; front and back.