YUZHEN

High-End Chinese Restaurant

Instructor

Curtis Loftis

Course

Desktop Publishing

Focus

Page Layout

Typefaces

Athelas & Majesti

Yuzhen combines a variety of Chinese cuisine to excite and delight our customers. The brand vision for the future is to create experiential dining that is more than just a night out; aiming to bring quality and 
luxury across all aspects of the brand. 

The approach of Yuzhen is to develop a brand with the understanding of both culture and consumer insights. Within the vision always lives the promise of inspiring 
creativity, conversation and quality.
Yuzhen’s audience is a high-end clientele who values a dining experience. The age range of customers are from early 30s-60s. 

branded

MARKETING MATERIALS